Move the Message
We want to change the world, but change is hard to push. In Move the Message, you'll find a step-by-step strategy. Tips, tactics, examples and exercises keep your message focused, powerful and unstoppable.
Target the right audience. Pitch your idea and lead them to action. Prepare for and handle the Q&A. Negotiate for win-win outcomes. Construct media sound bites. Deflect personal attacks, and call out injustice by calling in.
Whether the difference you want is local or global, Move the Message is the toolkit for changemakers, social entrepreneurs and organizations driven to build a better world.